Subscription television services have been the big winners of the pandemic, with Netflix, Stan, Amazon Prime Video and Disney+ all recording substantial gains in viewership, according to new research from Roy Morgan.
The most surprising winner, though, is Foxtel, which has bucked years of declining subscriber numbers to record a bump in viewership of almost 14 per cent.
The Roy Morgan research, conducted quarterly using a database of 50,000 participants, does not report subscription numbers, which Netflix does not reveal publicly. Rather, it captures how many people have access to a service, either through their own or someone else’s subscription.
A year ago, Roy Morgan research figures showed just under 14 million Australians had access to some form of pay TV or subscription video on demand (SVOD) service. That figure has now grown to 15.74 million, with 878,000 new viewers added over the survey period from March 1 to May 31.